We are putting viticulture in the forefront of the “adaptation in agriculture” debate. Whether this is creating specific regional adaptation templates for wine producers to use both in the wineries and in the vineyards, or asking the hard questions about irrigation and water resources for a non-food, luxury commodity. Wine risks being “adapted” into non-existence. Irrigation is Adaptation’s greatest weapon against climate change, whilst it is Mitigation’s greatest foe. And we know that when the two collide, they obliterate each other. Because the vitis vinifera is the crop most susceptible to changes in climate, has an exceptionally long value chain, and is a highly visible, accessible and popular global industry, it is a perfect "poster child" for climate change adaptation and mitigation modelling, and should serve as a template for other agricultural crops.
We are creating a team of Researchers, Associates and Consultants with strong viticultural backgrounds. We believe that the current scientific models used in researching this area are inherently too "top-down" , so we prefer to apply these methods to a more “bottom-up”, or inductive, approach: it is the millions of winemakers across the world who are capable of providing the most reliable data. We would like to influence changes in EU appellation policy in a way that would continue to protect appellation “brands” but would also allow wine producers the freedom to explore new grape varieties and methods in order to sustain their business and to adapt to climate change; to explore and determine which cool-climate regions might produce our future fine wine classics; to determine which methods of irrigation (if any) best mitigate against soil salinity; to create tailor-made regional adaption guides; and to communicate this knowledge and these changes to the consumer through our media partners.